TV Licensing

The client admitted this was a tough brief to crack. Contracted in and to the relief of the client and agency, delivered. “I can’t believe we haven’t done this before!”, “Seems so obvious!” And rather lovely, '“Genius!”

A fully integrated regional campaign for Brum, amplified with geolocated media placements and mobile motion graphic advans. Plus DOOH, social and digital. Currently live as of January 2025 and set to go national. (I also managed and art directed the £100k library photoshoot).

Media Integrated

Agency RAPP

SKODA Fabia

Bringing to life the famous “Full of lovely stuff” campaign for the SKODA Fabia with an integrated campaign that included an air freshener that smelled of chocolate DM pack, a bespoke website (with lots of cake puns) and interactive banner ads that allowed the consumer to create dough.

Media Integrated

Agency AIS

Virgin.Net

I love conceptualising for radio. Virgin.Net is the place to discover the real truth about your holiday, gig or film before you book to enable you to make the most of your free time. One of the radio ads featured popular TV presenter and travel commentator Anthea Turner, sending up the traditional descriptions of idyllic beaches and tropical paradise. I collected a John Caples for Best Use of Radio. Which was nice.

Media. National Radio

Agency AIS

Skoda Roomster

Once we had Roomster by name, roomy by nature, the work just flowed. An A4 letter printed on A2, print insert of a cat that you swing around teh cockpit, a DM frisbee to keep the kids entertained on a long journey, Baby somnewhere on board sticker. And a second Gold in three years for Campaign’s Best Integrated Campaign.

Media. Digital, DM, press inserts, website

Agency AIS