Braun Series 9
Peak performance of the Braun Series 9 is achieved by replacing the saver head every 18 months. And since the locking mechanism reminded me of the wheel on an F1 car, I created a stunning TVC and online film highlighting the engineering and performance similarities. It was directed by Top Gear’s Kit Lynch-Robinson and featured sublime sound design following my storyboards. The CTA button was hit thousands of times across Europe and we sold hundreds of new shaver heads.
Media TVC and online film
Agency AMV BBDO
Paymentsense Recruitment
The very best post-grads usually aim for the very best companies to work with. The likes of Apple, Meta, and Morgan Stanley. I co-wrote and produced a gutsy film with plenty of attitude to try and persuade these guys that Paymentsense would be an equally satisfying and rewarding place to work. Shot in one day and edited in two, the film dramatically increased applications to the business.
Media Social films
Agency In-house
Paymentsense
The new integrated transaction system from Paymentsense means you don’t have to enter payments twice, once on the till and then on the card machine. It saves you time, hassle, and you’ll never accidentally charge your customer twice. I concepted and produced bespoke films for three important sectors, resulting in a significant increase in sales.
Media Online films
Agency In-house
IQOS ILUMA
IQOS is an advanced smoke-free alternative that provides you with real tobacco taste and satisfaction. The product was launched in dark markets across the Far East with a fully integrated PR campaign. I wrote and co-created a series of beautiful films to help cigarette smokers change their behaviour and try a healthier smoke-free alternative. The films were shot over two weeks using a mix of directors highlighting the benefits of switching.
Media Social and In-store
Agency Haygarth London
Mercedes-Benz
Announce that the C-Class now comes with 4MATIC all-wheel drive by illustrating the different weather conditions the new 4MATIC power system can conquer. This was a great exercise for me, using existing footage to create a TV spot that could be evocative and compelling by employing simple copy and strong grading.
Media TV and social
Agency AMV BBDO
Gillette Venus
Popular TV presenter and influencer Emma Willis was the perfect match for our Gilette Venus campaign, inspiring people to find the right product for their lifestyle. We used clever yet subtle transitions between each device. Her social media followers were able to watch as she filmed the commercials, amplifying the traditional media campaign and creating a buzz of expectation in the lead-up to the launch. Filmed over a very long, hot day in Hertfordshire.
Media TV and social
Agency AMV BBDO
Nutmeg Finance
Demystifying the world of investments (in a fun and accessible way) allowed us to open it up to a whole new audience. With one simple app, your money works harder and profits aren’t swallowed up by sky-high fees. The animated TV commercial launched during Coronation Street and traffic to the Nutmeg site hit an all-time high.
Media TVC
Agency AMV BBDO