Martin Lythgoe An award-winning conceptual Senior Art Director, Copywriter and CD.

I’ve created advertising campaigns, films, CRM marketing communications, shopper and digital content for some of the biggest brands in the world, and worked at some of the best agencies in the UK, The Netherlands and Spain. I’ve been Creative Director, Head of Copy, Head of Art, Group Head… mentor, leader, partner, shoulder to cry on and everything else in-between. Much of my work has won awards, changed behaviours, persuaded and given brands purpose. Some of it has won business, worth over £100 million and counting. And I’ve loved every minute.

Nice words

“Martin is not only a first-class Creative Director, but also a true Northern gent! A rare find. As an Account Director, the ideal that you pray for from the CD on the account is that not only can they consistently deliver best-in-class, on-brand, creative concepts (in no time) and maintain an obsessive eye on the craft, detail and finish of the work, understand the brand and its business objectives, but at the same time, you hope they can manage and inspire the more junior creative team members to do the same. Martin achieves this without breaking a sweat and whilst remaining pleasant and unflappable at all times.” (Mark Blaskey, Business Director at Wunderman)

Agencies

AMV BDDO, RAPP London, VCCP, Archibald Ingall Stretton, TBWA/London, Ogilvy, Iris, Engine UK, Haygarth, Initials, Keko, TMW, Geometry Global, Transmission, Wasserman, LIDA, Saatchi’s…

Brands

I’ve worked on some of the biggest brands, across all sectors and media, including:

Automotive

Audi, Bentley, BMW, Castrol, Ford, Honda, Land Rover, Mercedes, Nissan, Range Rover, Shell, SKODA, Texaco, Toyota, Vauxhall and Volkswagen.

Retail & Payments

Budweiser, Burger King, Carlsberg Tetley, Carphone Warehouse, Coca-Cola, Curry’s PC World, Diageo Family, IKEA, Lindt, Lucozade, M&S, Mars, McDonald’s, Paymentsense, PayPal, Pedigree, Pringles, Primark, Sainsbury’s, Waitrose and WH Smith.

Entertainment & Charity

Avis, BA, BBC Worldwide, BT Sport, Cable & Wireless, Disney, Sky, Southern Rail, Spotify, Stenaline, Virgin Holidays, Virgin Media, Virgin Trains, RNIB and Great Ormond Street Hospital.

Health & Beauty

Clearasil, Gilette, Head & Shoulders, Herbal Essences, Nuffield Health, Olay, Oral B, P&G, PPP Healthcare and Pru Health.

Telecoms & Utilities

British Gas, BT, Cable & Wireless, Carphone Warehouse, EDF, E-ON, O2, Orange, Royal Mail, Virgin Media and Vodafone.

Financial

American Express, Aviva, Barclaycard, The Economist, First Direct, FTSE, Halifax (banking and insurance), HSBC, Jupiter, L&G, Lloyds TSB, M&G, More Th>n, Morgan Stanley, Nutmeg, POCL, RBS, Santander, UBS and Zurich.

Awards

I’ve won awards across multi-channels at Cannes Lions, D&AD, DMA, and Campaign Direct. Creative Circle, ISP, John Caples, Precision Marketing and Digital Innovation and more. I also co-founded the DMA’s Art Director Workshop and sat on many major awards juries including the DMAs, Campaign Big and D&AD. And completed the IPA Creative Directors Course.

Call Martin: +44 (0) 7939 127940

Email: martinjohnlythgoe@gmail.com

LinkedIn: https://www.linkedin.com/in/martinlythgoe