O2
When everyone else was trying to get you to remember their Directory Enquiries number, I wanted people to store it in their phone and forget it. I worked together with the Head of Planning and the client to develop a brief that created work to change customer behaviour. The ambient campaign featured the number raked into the beach, which was washed away by the tide, and ice sculptures in 5 parks that melted away. We also handed out leaflets to shoppers… and then asked for them back. The results were a huge uptake in calls, as well as great recall and PR.
Media OOH and ambient
Agency AIS
BT Wi-Fi
Campaign 48 sheet posters highlighting the power of the system. A great day at the printers!
Media OOH
Agency AMV BBDO
Nuffield Health
Q1 is the so-called Golden Quarter for gyms. To stand out from the crowd Nuffield Health offered a free Health MOT to all their members, helping to kick-start their New Year’s Resolutions and make the most of their Nuffield Health membership.
Media Press
Agency Beta London
